How to use Google Ads to grow your local store

How to use Google Ads to grow your local store

If you’re a business owner, you’ve probably heard of Google Ads. But how can Google Ads help your local store? That’s what we’re here to explore.

In this article, we’ll walk through how to use Google Ads to locate customers in your area who are interested in buying your products and services—and then deliver those customers right to you.

Create a Google Ads account.

To get started, you’ll need to create a Google Ads account. If you already have a Gmail address and want to use that same email address.

For your new Google Ads account, choose the “Use existing” option when prompted. If not, select “Create new.”

Once in the confirmation page of creating an account, enter basic information about yourself.

Such as name and billing address before choosing whether or not you want automatic payments (it’s best if this is left unchecked). That’s all there is to setting up an ad manager account!

Set up a location targeting campaign.

Location targeting is a feature that allows you to show ads to people who are near your store. You can use this feature to target customers who are in the area of your business or within a certain radius of it.

You have two options when setting up location targeting: address matching and city-level targeting.

Address matching lets you create a custom radius around one specific address (like if you want to show ads only within 100 meters from where customers can go shopping).

While city-level targeting allows for broader coverage. But with less accuracy since the location data doesn’t include individual addresses or landmarks like parks or monuments.

Get started with (or brush up on) keywords.

Keywords are the foundation of your ads, so it’s important to get them right. Keywords are words or phrases that people search for on Google when they want to find a product or service like yours.

When you create an ad that uses keywords, we’ll show it in response to searches for those terms (alongside other relevant ads).

For example: if you own a cupcake shop and want to advertise on Google Ads, one way would be by including the word “cupcakes” in your ad copy.

This means that when someone searches for “cupcakes” or any variation of this phrase. You could show up as one of their options!

Set up conversion tracking.

  • Understand how to use conversion tracking with Google Ads.
  • Set up conversion tracking for your store.
  • Also, set up conversion tracking for your website.
  • You need to set up conversion tracking for your mobile app.

You can use Google Ads to find new customers and help existing ones find your store faster

There are many ways to use Google Ads to grow your local store. One of the most powerful features is that it can help you.

Find new customers and help existing ones find your store faster.

Google Ads is a great way to reach people who have never heard of you or been to your store before.

But also an effective tool for bringing in repeat customers who already know what they want when they walk in the door.


Google Ads is a powerful tool for local businesses. And it can help you find new customers or increase sales from existing ones.

The best part is that it’s free to use and easy to set up. You just need to spend some time learning how Google Ads works before diving in headfirst.

Once you do that, though? You’ll be able to start driving traffic toward your store faster than ever before!

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