Image Optimization in SEO

4 Tips to Improve Image Optimization in SEO Tactics

If images are present on your website, it makes people read your blog and get some new impressions. If other website creators don’t use images, your website will look different from others. And people also prefer looking at pictures rather than reading blogs. Images should be comprehensible to Google and user-friendly. But when you upload images to a website and when it comes to SEO, some topics about image optimization are important. If you don’t follow it, your website’s ranking and traffic will definitely decrease drastically. Additionally, If you don’t want to do this, you can hire the best SEO marketing agency. Additionally, you can hire the best San Marcos SEO marketing agency if you live in San Marcos. So let us know about these steps.

1] Select Image File Format

If you upload any images to your website, select the JPEG format first before publishing the image. Most people do not pay attention to this topic. Any images must be in JPEG format. Because the JPEG file format occupies less space and is smaller in size. Apart from JPEG format, you can also use PNG. But PNG format occupies more space and larger file size as compared to JPEG. For small-sized images, you can use the PNG format because the PNG format is more reliable when users zoom in and zoom out of the image. If you are using image extensions like GIF, TIFF, TGA, or BMP, avoid using them.

2] Reduced Image File Size

If you upload high-resolution images on your blog, it will negatively affect the website’s ranking. Because if you use high-quality and GIF-type images, the website loading time will increase and so will the bounce rate of your website. So any visitors who have landed on your specific page will leave those pages and the bounce rate will increase. So this reason also affects your ranking objective. Eventually, your website traffic and ranking will go down on the SERPs. There are many free image compression tools available on the Internet. You can use these tools to resize and compress your website images.

3] Add an Alternative Tag for Your Image

An image is worthless if Google and its users don’t understand it. This alt tag plays an important part in SEO ranking. If for any technical reason, your image doesn’t open then using this alt tag Google and other search engines can easily find that image you can use your primary secondary keywords in the image alt tag. Additionally, Technical SEO is also essential to do and pay attention to if you want to increase website traffic as well as rankings.

4] Make Sure Images are Mobile-friendly

When you upload an image you have to check if the image is mobile-friendly or not. There are many tools available in the online world, just paste your website URL into a certain mobile-friendly checker tool. After you know the images are not mobile-friendly, you can compress the image file size and add appropriate alt tags, captions, and titles.


From the above article, I am sure you have followed all these important steps related to image optimization. If you do proper image optimization, your website will definitely rank in the top 10 results and stand out from other sites.

Read more:- The Importance of SEO for Your Website

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